So you accidentally created a community...
It happens all the time
You hosted an advisory council or you added a Spontaneous Think Tank to your event and now your attendees want to keep it going.
But marketing's job is to nurture leads to be sales-ready.
And the event team may not have the direct customer relationship.
And the community team is focused on the user community.
So who can run it?
Virtual or in-person workshops to help you build and prioritize your community plan, determine resource allocation, what can be accomplished in-house versus outsourced, and uncover what resources already exist within your company.
Designing or re-designing events, advisory councils, and field programs for better relationship-building, co-creation, and collaboration. Can include facilitation of unconference-style peer-led sessions and other unique program elements that create memorable shared experiences.
Retained resources to help you manage your community programs and online conversations within community platforms so your community members have a person to turn to when they need connections or support.
Customized training programs to help your team uplevel their community engagement, better understand how to tie community to standard marketing metrics, or even help your event staff engage better at networking events and tradeshows.
We've run communities and developed community enablement programs for some of the best community-first brands in the world.
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Learn what year-round engagement feels like in our community for B2B Event Marketers.
Our community for B2B Event Marketers. Explore at weareichi.com