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JLL/T Community Enablement
JLL/T wanted to engage a jaded tradeshow audience with human interaction in their booth. The Community Factory brought the sticky notes!
When JLL Technologies wanted to inject more human engagement into their tradeshow booth, The Community Factory partnered with them to crowdsource the biggest challenges facing commercial facilities managers today. From those crowdsourced insights, the team crafted peer-to-peer conversations in the booth, rather than theatre presentations, leading to deeper conversations that drove demos in excess of 45 minutes long - right there in the booth!
Power in Numbers
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